The Real Problem with Greenwashed Marketing
I got into a little bit of a row recently with the guy that runs Holy Cow Products. We had a little back and forth in the comments section of a greenwash of the week post on The Good Human.
The interaction itself and the little bit of product research I did on green cleaning products started me noodling over the real problem with greenwashing; which is that most people make product decisions based on product packaging and marketers know it. It’s a marketers job to do everything they can to sell products and build positive brand reputations. So it is a natural step for some folks to skirt the edge of what is legal and ethical especially during hard economic times.
I realize that most folks are just trying to realize their own dreams. In many ways I respect this kind of entrepreneurial spirit. The problem is that unsubstantiated product claims and product design mislead people and will eventually cause the business failure as the truth emerges. Failure is not inevitable because guys like me and David (The Good Human) that point out the truth. Failure is inevitable the moment the decision is made to market the product as something it is not.
Choosing to put people and the planet before profit is a more sustainable business model. As the internet and social media become more popular business ventures that don’t adopt a high level of ethics will fail faster simply because the truth will always surface.
I hope more business folks realize that by taking the high road they are choosing to make more money over a longer period of time. If you make a product or are working to build a brand put a focus on ethics, people, and the planet, and your profits will be longer lasting. Social media is here to stay… well at least until the power goes out permanently.
How to use a custom image in the header of Basic Simplicity
I got an email from a fellow named Matt who is using Basic Simplicity, my WordPress Theme. He asked how he could use his own custom image in the header. The only caveat is that any edits made to any theme will need to be duplicated when you upload an update to the theme; so be sure to keep some notes for yourself when making changes to files. Actually that’s why I built the admin control screen for Basic Simplicity… I wanted to store the most commonly customized items in the database instead of the php files. This will make future theme updates more seemless. Here’s his question and my response.
Hi Michael
Great theme.
I would like to change the header to my own custom design. How do i do this and can it be done so the image/header is a link to my site url?I’m no coder so i hope you will go easy on me. I did look around however can’t find the answer before emailing you?
Thanks for all your help.
Matt
The admin control panel lets you swap images. Normally you’d just upload a new image to the images folder via FTP and then enter that file name into the field on the admin screen. File names should not have spaces or special characters ideally. Best to name them things like my-custom-header.jpg. The trouble is… this will make it a background image which is not click-able.
Here’s one way to make a click-able header you’ll need to edit the header.php file (appearance > editor).
Find this <div id=”header”> (you’ll see some code here) </div>
Replace the code between the <div id=”header”> and </div> with your image. Here’s some html that should work:
<a href=”<?php echo get_settings(‘home’); ?>”><img src=”<?php echo bloginfo(‘template_url’); ?>/images/my-custom-header.jpg” width=”980″ height=”120″ border=”0″ alt=”<?php bloginfo(‘name’); ?>” /></a>
Then go to the admin control panel for basic simplicity and enter the following in the custom css field at the bottom:
#header { padding: 0; }
The width of the image should be 980 pixels, the height can be whatever you want.
Basic Simplicity Theme Header Height Tip
I got an email from Jason about how to edit the header height in my WordPress theme, Basic Simplicity. I tired to reply but Jason’s email address was wrong so I thought I’d answer he question here since it could help other people control the look and feel of Basic Simplicity.
Here’s his question:
My question: I’m trying to use my own header file but want the picture to be bigger. I’ve rifled through the edit pages to see if I can change this but can’t find it.
Example: Your comment says optimal size is 1000 x 140 and I want it to be 1000 x 300. When I plug in my header picture it cuts off and remains 140.
Can you give me any tips?
The header height is actually not defined anywhere. The 140px I suggest on the admin screen is just a rough height for an image that would most likely fill the background of the header. The height is auto defined by the text that’s there. The image is a background image and is auto-positioned left and middle vertically.
To control the header height you could add this bit of custom code to your Custom CSS field on the admin form. Adjust the height with the pixel amount. The example is 80px.
#header{
min-height:80px;
height:auto !important;
height:80px;
}
Jason… I hope this helps!
Basic Simplicity is now in the WordPress Free Themes Directory
The other day I submitted Basic Simplicity, my new WordPress theme, to the WordPress Free Themes Directory and it got approved today. You can see it in action on all my blogs.
It features a control panel that lets you edit colors on the fly, change the banner background image, add your Google Analytics code, and a bunch of other things. If you like it please give me a good rating
See Basic Simplicity at the Free Themes Directory
Here are a few of my blogs that use Basic Simplicity; you can see what a cameleon it can be.
- Tiny House Design (albeit somewhat modified)
- Do It Yourself Freedom
- Tiny Free House
Basic Simplicity 1.3 (new version of my WordPress theme)
I submitted my minimalist WordPress theme to the Free Theme Directory the other day and got a note back from them with a few suggestions. It didn’t take long to implement their recommended improvements and now Basic Simplicity 1.3 is available.
[download id="1"]
Updated WordPress Theme – Basic Simplicity Version 1.2
Over the last few nights I whipped up a simple administration screen for my free WordPress Theme. Now you can make very quick style changes right in the WordPress user interface; there’s no need to edit the stylesheet. You can also add your Google Analytics code, Google site verification code, and custom CSS.
These will be the last few edits for a while; I think I have it working well enough to start using basic simplicity on all my blogs. I have a few more features I’d like to add but I’ll hold off and give this version a careful test drive. If you give it a try too and run across any bugs please let me know. If you have any suggestions for future versions I’m all ears as well.





