The initial reviews look good for the Google Nexus 7 – Google branded tablet. It’s not an iPad killer yet but I’m sure Amazon is a bit concerned since Google’s offering is a clear competitor with the Kindle Fire. Having watched Google closely over the years, and seen them kill projects that don’t succeed quickly, I wonder how long they’ll be in the hardware business if this one doesn’t take off right away. I wonder if Apple and Amazon are thinking the same thing – after all those two are clearly in the long haul and leaders in their spaces. In any event, it’s always fun to watch the circus.