To keep my inbox clean I’m trying something new… I’m unsubscribing from almost every email newsletter and email list I’m on and making better use of Google Reader.
I realized that I just don’t read all that bulk mail and so why let it clutter my inbox? It’s kind of similar to canceling catalog subscriptions and removing myself off physical junk mail lists. I fugure the less stuff, even information, that flood into my view, distracts me from what I want to focus on.
Now the most ironic part of this is that I make my living from sending corporate marketing emails all day every day. I’d like to think that our recipients don’t feel the same as I do and in fact it seems that is true because our unsubscribes are very very low. But then again we’re not sending consumer marketing emails. I actually think these folks WANT to hear from us.
On the personal blogging I use FeedBurner to automate my auto emails to subscribers. It’s free, completely automated, and works great. My biggest list is on Tiny House Design and I get very few unsubscribes.
So I guess the moral of the story is… if you send good content in your emails you won’t have people like me unsubscribing from your emails. If you send repetitive or useless junk you’re not going to be successful.